January 14, 2022
It’s January, and you know what that means…a whole crop of potential clients who’ve made New Year’s resolutions to get healthy and get in shape. The gym is crowded, and you have the opportunity to make a real difference. The key is figuring out how to keep clients happy AND keep them coming back!
According to the Fitness Industry Association, around 12 percent of gym members sign up in January, and most quit or stop going after 24 weeks. Knowing that the numbers are against you, how do you keep clients engaged and showing up for sessions? The difference may lie in extending their experience beyond the gym, communicating, and avoiding injuries that interrupt progress.
We put together a quick list of 3 ways you can stand out from the competition and keep clients coming back for more:
1. The easiest way is to nurture your clients in between sessions.
You do great work in the gym, and they feel good when they leave, but what happens in between? Are you spending any extra time sending them encouraging messages or following up on goals they set while you’re training? Think about the different ways to reach out and provide extra value beyond their session. You could send healthy eating or hydration tips, a few extra exercises they can do at home to stay active, or an inspirational quote to spark motivation.
2. Set expectations upfront.
According to the Fitness Industry Association numbers, your client is eager to get started, but their enthusiasm may wane over time. It’s a walk, not a sprint to fitness. You know that they didn’t develop those unhealthy habits overnight, so why should they expect to break them in record time? If your clients understand that, they’ll likely commit to the long haul with you, and as their body begins to change, so will their attitude.
3. Always be thinking about safety.
A hurt client definitely won’t be showing up to the gym. Keep clients happy and healthy by performing an initial assessment to gauge physical limitations or old injuries. During each workout, be sure to pay attention to signs of fatigue, struggle, or poor form. Perform assessments periodically to ensure that an issue hasn’t come to the surface during your training that needs to be addressed. During these assessments, you can also address nutritional needs, weight gain or loss, and show progress.
My experience with SmartCore has been amazing because they continue to improve with their features and ease of use. This is an essential tool for my business and I am glad I choose SmartCore. I can always reach out to them and get a speedy response. I am a small business owner and SmartCore always has time for me, they are personal and understand my needs.
Smartcore is a GREAT gym app! As an owner, I find it to be easy to navigate, edit, program and use in general. My clients have reported they appreciate the clean easy look and ease to sign up or cancel a class. Working alongside Andrew has been great! He is not only always available and knows how to explains things clearly, but is also a great guy! Thank you for everything!
Everything about this app/site has changed my business for the better. It’s simple to use as an admin, and the user facing side of the app (my members) love how easy it is to sign up, change or augment membership, buy and use training packages and the website platform is fantastic. They keep it easy to use, are always a phone call or text away if you need anything, and are always looking for suggestions on ways to make my experience better. After using some of the bigger expensive programs that don’t really care about the small business, I’m so happy I switched to SmartCore.
I operate a small but busy Pilates studio. After decades of doing all my scheduling and billing with no technology support, I selected SmartCore for a new website with these functions integrated. I was drawn to this smaller app developer with a specific focus on fitness providers. Seven months later, I am very happy with my choice! I save hours each week on client communications about scheduling. Payments and package tracking are efficient, and I like the automated reminders. My clients and I also appreciate the mobile app.
I am not technologically proficient, but I find the website easy to customize and update. The company owner was extraordinarily helpful and patient in getting me started. He walked me through every single step and continues to be available for answering questions and quickly correcting any problems that come up. No platform is perfect, but SmartCore is always striving to improve with regular feature updates and tutorials. They encourage and respond to customer feedback. The platform works well for my solo practice with mostly private clients. It is also scalable for multiple instructors and group classes. Give it a try!