SmartCore was created for small business owners who want to focus more on their business, not the technology needed to run it.

Founder and CEO Andrew Crowder began attending classes at his brother-in-law’s gym a few years ago. As a new small business owner, his brother-in-law had a passion for boxing and teaching his craft to clients. The technology, payment tracking, and administrative tasks? Not so much.

He recognized that his brother-in-law and others like him didn't become gym owners to do paperwork. Time is better spent with clients, training, and helping people. Realizing that there could be a better way to help his brother-in-law and other small business owners spend less time in the office and more time in the gym, Andrew got to work creating and testing SmartCore.

Today, Andrew is partnered with Co-Founders Creative and UX Director Alex Demopoulos and Marketing Director Jamie Saunders to bring his vision to life. All three are small business owners themselves, with an acute knowledge of how distracting office management can be to doing what you love, serving clients.

In small business, having a tool that frees up time for you to do what you love is invaluable. Tried and tested, SmartCore lives up to the challenge.

With a seal of approval from Andrew’s brother-in-law, SmartCore is now a personalized app available for iOS and Android devices, as well as a website that allows for quick and easy management of membership, scheduling, and payment of services.

Discover the power of SmartCore, optimized business performance for small business growth.


Founder & CEO

Andrew Crowder is SmartCore’s Founder and CEO. A self-described technology geek, he is passionate about using technology to bring actual value to organizations. Andrew’s philosophy and approach to business have been defined by a diverse set of experiences in his 18-year career. He's worked as a software engineer, PMP certified project manager, award-winning digital solutions provider, tech salesman to consultant, and implementer of high-end commerce websites. Andrew has developed an immense knowledge of how businesses can leverage technology to help them thrive. Andrew has lived in Rhode Island for the last 10 years, currently living the dream lakeside with his wife, Alyssa, and their two children. Andrew loves the water, particularly the ocean. He also enjoys fencing, a sport he picked up at the University of Virginia. You can often find him shuttling his kids to year-round swim practice, and trying to find time to take his wife on a date.


Co-Founder, Creative & UX Director

Alex Demopoulos is Co-Founder, Creative and UX Director of SmartCore. With over 20 years of industry experience, Alex prides himself on setting high standards for the quality of work produced and the relationships he develops with clients, colleagues, and partners. As the owner of Avendi, a digital design studio in Washington DC, Alex has built and maintained long-lasting relationships with clients, peers and other creatives. You may recognize his work with notable brands such as Four Seasons Hotels, Kimberly-Clark, McGraw-Hill, Newell Brands (Calphalon, Graco, Rubbermaid, etc.), Neenah, FINRA, US Department of Treasury, and National Institutes of Health. When he’s not knee-deep in the creative process, Alex enjoys spending time with his wife and two kids, reading, going to museums and traveling. He also enjoys creating and mixing electronic music during his spare time. And he drinks a lot of coffee!


Co-Founder & Marketing Director

Jamie Saunders is the Co-Founder and Marketing Director of SmartCore. With nearly two decades of experience, she excels in honing the craft of communication by creating compelling content and strategies for SmartCore and various high-profile industries and businesses. She is a writer, content creator, collaborator, founder of Saunders Says, and creative partner at Clear Brand Strategy. Jamie has been featured in multiple publications, such as Mashable and Social Media Marketing All-in-One for Dummies (2nd Edition), as a successful case study on "Determining Return on Investment" in Social Media. Jamie volunteers for the Alzheimer's Association, Georgia Chapter, and serves as the Alzheimer's Impact Movement Ambassador to Representative Lucy McBath. She holds a Communications degree from the University of Georgia and is a rabid Bulldawg's football fan. When not wandering the world, she resides in Alpharetta, GA, with her husband Ken, teenage son Riley, and their sweet puppy, Lucy.

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